The Legal Direct Mail Process
We understand that during this time it's hard to reach your community and inform them of your platform. Politicians have been faced with the difficulty of staying at the forefront of their voters' minds however campaigns are being limited in outreach. With the voting changes, there is a unique opportunity to bring your values directly to voter homes, safely and memorably.
We present real-time information about your demographic and the most effective way to connect and notify them. Our goal is to inform the public about your platform, familiarize them with your name, and inform them about when and where to make their vote for you.
A quality direct mail campaign can allow politicians to focus on what they do best—developing their policy and identifying their platforms—while their direct mail partner handles the rest.
Political Campaign Marketing
Broadcast Your Platform
While you are trying to run a successful campaign, let us take some of the burdens to help you get your message out and connect on a personal level with voters. Furthermore, in a world focused on digital touches, trust and credibility are being challenged. Although we believe omni-channel efforts are important, politicians should continue to convey their platform through trustworthy outlets. Key Dynamics' operations focus on using one of the most trusted sources, personally addressed mail.
Political campaign marketing dollars are valuable, and we have developed sole-proprietary technology and processes to reach the correct people at the precise time. We are dedicated to increasing your platform awareness. So, to provide the best results, we work exclusively with one candidate per district and do not partner with your opposition.
For over a decade, Key Dynamics has analyzed and discovered that not all marketing can be treated equally. Each campaign brings separate challenges, and we devote a client relationship manager to test, interpret and implement the best method.
Our process is simple and effective.
Here's how it works:
It's All In
The Data
This is our bread and butter. You share your ideal target market, or we work to generate a record of people who you seek to communicate with. From there, our data team finds the solution to make your community outreach as targeted as possible.
Creative Process
We have extensive experience creating designs that compel your supporters to open and react to your message. If you have successful marketing material, feel free to pass that along to us! We can easily adapt it to your campaign.
In The Right Hands
The campaign begins and we provide analytics on the success of the initial outreach. The desired target market will have action items to fulfill and will be prompted to connect with your campaign.
Next
Steps
Together we review the outcome and continue to provide feedback on additional possibilities. We hone in on what works best for your target market and refine the work to yield the best results.