The Legal Direct Mail Process
Attorneys and Law Firms
For practice areas including criminal defense, bankruptcy and family law, direct mail remains one of the most effective ways that law firms can bring in new business.
Our campaigns are flexible, easily measurable, individualized, and cost-effective. We help you determine the focus of your direct mail campaign and then design eye-catching personalized letters for your outreach. The letters will carry your firm's message to prospective clients in an appealing, professional and tangible form that can help your firm stand out.
Mail gets attention. Although websites and digital marketing have become prevalent in the legal community, our direct mail campaigns continue to deliver excellent results and return on investment for attorneys. It is easy to understand why: most people look through their mail every day, and an attractive mail piece in their hand is much harder to ignore than text on a screen.
We reach your prospective clients. By focusing on the data and targeting the campaign, we ensure that your marketing dollars are being used to reach people that actually need your services in this moment. When done correctly, direct mail is a marketing tactic that nets almost immediate benefits, and it requires very little up-front setup time or expense to get started. Most firms begin receiving phone calls the first week their letters begin mailing.
Types of Law Firms We Help
From DUI cases to traffic, drug and sex crime cases, our data-driven solutions will help you reach the right people as soon as they need you. We mail for criminal cases in jurisdictions across the country every day.
As a solo practitioner, you take on many roles. You’re more than just a practicing attorney. You’re a business owner – and running a profitable business is no small feat. Neither is attracting the number of new cases that your practice requires to be profitable.
A traffic offense or speeding ticket can be more detrimental than the cost of the ticket. People will fight to prevent points on their license and increased insurance costs, making targeted traffic defense campaigns effective.
From bankruptcy, foreclosure, wage garnishment cases, and other civil litigation matters, we help provide bankruptcy lawyers with the right leads at the right time. Want to target certain debt ranges or plaintiffs? Not a problem.
In family law, you may need to reach individuals facing many different issues that involve their family, including child support, custody issues, divorce, wrongful accusations, and modification of court orders.
Don't see your practice listed? Key Dynamics works with law firms across all across the United States. Every campaign is highly-targeted to help attorneys get the cases they want. We can not list every case lead we help get our clients, but chances are we can help you with your unique needs.
Need a reference?
Take it from another attorney
My law firm has used Key Dynamics for years. They have been instrumental in helping me grow my criminal defense/DUI and traffic practice areas. I highly recommend them to any attorney who is looking to expand their client base.
Luftman, Heck & Associates LLP
Develop Your Brand Awareness
Law firms are relied upon as a strategic and trusted advisor. Now, in a world focused on digital touches, these qualities are challenged. Although we believe omnichannel marketing efforts are essential, law firms should convey their message through the most trustworthy outlets. To do that, Key Dynamics' campaigns focus on using one of the most trusted sources, personally addressed mail.
Marketing dollars are valuable, and we have developed sole-proprietary technology and processes to reach the correct people at the precise time. We are dedicated to increasing your awareness and clientele. So, to provide the best results, we work exclusively with one accounting company per region and do not partner with your competition.
For over a decade, Key Dynamics has analyzed and discovered that not all marketing can be treated equally. Each campaign brings separate challenges, and we devote a client relationship manager to test, interpret then implement the best method.
Our process is simple and effective.
Here's how it works:
It's All In
The Data
Target the exact case types and jurisdictions that you want. Would you like all criminal and traffic defendants out of specific counties in your state? We can help you achieve this.
Are you a traffic attorney who only wants specific traffic cases? A debtor attorney focusing on warrant in debt lawsuits? A personal injury attorney who only wants non-at-fault accidents that occur in your state? We can do that!
Depending on your law firm's area of focus, Key Dynamics will execute a targeted direct mail campaign that aligns with your business goals.
Creative Process
A successful marketing message and an attractive design are important to a great marketing campaign.
Key Dynamics will handle the design and content creation of your direct mail letter and envelope templates. We have extensive experience creating letter designs that work as an effective direct mail piece. Trust our team to make your mailers stand out from the competition.
If you have a letter that has been successful in the past, feel free to pass that along to us! We can easily adapt it for use in your new campaign.
In-depth ethics review
While most states follow the ABA Model Rules regarding direct mail marketing, there are several jurisdictions that have adopted more rigorous rules through individual state Rules of Professional Conduct.
At Key Dynamics, we make every effort to comply with the ethical requirements of attorney direct mail marketing. Give us a call, and we’d be glad to discuss the requirements of your state as well as direct mail best practices.
It’s that simple. Depending on the complexity of your campaign, we can start within one week of signup and you’ll be receiving calls from defendants in no time.
convert leads to customers
We help attorneys grow and sustain their law practice through our data solutions by delivering a hyper-personalized message to the right client at the right time. Depending on your practice area, you may benefit from an effective follow-up campaign.
Dollar-for-dollar, we’ve seen law firms achieve the greatest ROI in their marketing through one of our targeted direct mail campaigns.
From the material used to the address verification process to our in-built 24/7 answering support service, every direct mail campaign is carefully thought-out in order to achieve maximum success.
Direct Mail Services
Perfect For Your Firm
Not all direct mail is created equal.
At Key Dynamics, we have developed sole-proprietary technology and processes that go far beyond what a firm can do in-house. With a full-service production facility and proprietary model for legal case direct mail that has been refined over many years, we can handle every aspect of the mailing process so that you can focus on serving your existing clients and closing new business.
While working with attorneys and law firms for over a decade, we have refined every step of the legal direct mail process. From the premium heavy-weight material used to the address verification process, to the quality control checks and assistance with state bars compliance, every detail of your campaign is carefully thought-out in order to achieve maximum success.